We serve all the way from farm to fork

Being a global leader in sustainable meat production is a must. Every single day, we must be able to deliver the products that our customers demand, and at the same time constantly explore new opportunities. 

Both among farmers and during slaughter and further processing, quality and sustainability are the key focus. We are determined to find better ways to produce food – in respect for animals, humans and the environment. We promise to take the lead, but we cannot complete the journey alone. That is why we invite customers, consumers and farmers to help create a more sustainable future for food together with us. 

At the farms, the animals have optimal conditions that provide good and healthy growth conditions, and we are constantly striving to reduce our climate footprint in all stages of our production. 

At the slaughterhouses, the animals are treated gently, which ensures a high quality of meat, and the employees are trained to treat the meat optimally, so that the slaughter quality is top notch. 

Our consumers demand transparency from farm to fork and demand responsible products and high food safety. They want to know where their food comes from and how it is produced. As a food producer, we must therefore be able to meet different types of demands from our consumers, as they have fragmented needs. Some consumers demand a good price and high quality, while others are concerned about animal welfare and the state of the planet or are looking for products that suit their dietary needs.