At Danish Crown, you become part of a culture that is strongly rooted in our common history. Our work culture is characterised by an informal tone and a high degree of trust, and here you can expect to become part of an organisation with clear and defined goals that all employees work together to achieve in respect of the group's history.
At Danish Crown, we are loyal to each other, and we take care of each other. We are proud of our work and that we solve an important societal task by producing food. Here, we are dedicated and competitive. We question things and dare to take chances.
And most importantly, we believe that we achieve the best results by working together. Danish Crown is a workplace for everyone – and we look forward to having you on our team!
Danish Crown principles – our guide in the daily work
How do we ensure that in our cooperation moves us towards our common goals? That is not an easy task. At Danish Crown, we have defined five principles, our Danish Crown principles, which should be our guide for everyone in their daily work. In short, they need to guide us when and if we are on the right track.
Andreas Friis, Senior Vice President, Group HR
Be an ambassador
We are passionate about and promote Danish Crown. It is about showing respect for important stakeholders and about cooperating constructively. It is about acting as if Danish Crown was our own business.
Dedicated to results
A leader must be results-oriented and deliver results that create short- and long-term value. All leaders must have a clear direction, show understanding and be proactive. We need to make long-term decisions that are based on facts.
We are one team
See the full picture. It is about respecting and feeling responsible for the entire group. We must work together so that competencies across departments are utilised and used for the benefit of our owners, consumers and customers. We show understanding for our 4WD strategy.
Develop and empower people
We delegate responsibilities and develop employees systematically and purposefully by promoting daily learning. We must embrace diversity as well as promote continuous improvement and curiosity. We must learn from our mistakes.
Together with consumer and customers
Customer and consumer satisfaction are the key. We inspire and let ourselves be inspired by our consumers and collaboration with customers. We are always looking for new solutions based on market insight.
The course includes two workshops of six hours. Here, you get to upgrade your skills on social media, get to know other colleagues from the business, share knowledge and much more.
Contact Pia Paulsen (PIPAU), Head of Social Media, Group Communications, if you want to hear more about how you become a Crownie.
All countries are different, and the focus areas are thus also different. But the goal is the same: To become or remain the biggest food business in the country.Jais Valeur, Group CEO in Danish Crown.
Our Feeding the future strategy
With the Feeding the Future strategy, we prioritize value over volume, get even closer to customers and consumers, work even more closely together in the group, and stick to the +60 øre for our owners. Danish Crown aims to be the leading global supplier of more sustainable meat by 2030 – and this can only be achieved with full transparency from farm to fork.
Feeding the Future is ambitious on several parameters - and builds on the Group's objectives for a more sustainable future for food. To reach the goals, we need to rethink, innovate, and invest in our business – and our owners, the Danish farmers, can support our journey by investing sustainably on their farms when we continuously deliver a more than competitive settlement price. When we differentiate ourselves on innovation and sustainability, consumers are willing to pay a higher price – increasing our ability to invest further in innovation and sustainability.
60 øre
more per kilo
• 1: Major investments in sustainability, the supply chain and innovation from farm to fork
• 2: Maintain a sustainable production level for Danish pigs at the current level of 10-13 million
• 3: Smart and efficient supply chain
• 4: High quality sustainable food
• 5: Add more value to the Group's products
• 6: Continuously investments
Our business units work with several of the same tasks in different ways. The goal is therefore to help each other, standardise best practice as well as automate and digitalise more of our processes so that we can use our resources to create more value for our customers and consumers for the benefit of our owners.
We have a common goal of acting and delivering strong results as one unified group.